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MANTRA is a design house dedicated to
the traditional textiles and textile crafts of India. We believe that
contemporary fashion can be culled out of our textile heritage. Our
endeavor is to design, manufacture and sell garments that appeal to
the modern, cosmopolitan woman because they suit her trendy, fashion
conscious image, yet reflect her Indian ethos. |
| We work closely with artisans, constantly providing
design inputs and encouraging them to restore and revive ancient printing,
weaving and embroidery techniques. |
The vision is to enhance the “handmade in
India” element without detracting from quality.
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| Our fabrics are sourced from villages and textile hubs
across the length and breadth of India :- |
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Sanganer |
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Bagru |
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Benares |
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Mangalgiri |
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Pochampalli |
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Masulipatnam |
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Chirala |
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Erode etc. |
| MANTRA was started in Cochin in February 2003 as a
store that sold traditional Indian textiles. |
| The MANTRA brand of ethnic wear and Indo Western wear
was launched in November 2004 |
| In June 2005, MANTRA opened shop in Trivandrum |
| Booming sales propelled the opening of a second shop
in Trivandrum in November 2006. |
| In November 2007,a new store was launched in Panampilly
Nagar, Cochin, an upscale residential area to showcase the PRET range
exclusively |
| The new “HOME COUTURE” collection was also
launched here |
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| MANTRA is distinguished by its sense of design, excellent
fit and finish. Meticulous attention to maintain standardization of
sizes and product quality is the hallmark of this brand. |
| The MANTRA range of garments comprises of kurtas,
kurtis shirts, short tunics and skirts.Indian textiles and textile
crafts are used optimally to create a chic ethnic look. Innovative
application of trims, intricate antique metal embroideries are features
of MANTRA this season. The range comes in 5 sizes-XS, S , M , L and
XL-with scope for two extra sizes-XXS and XXL. |
| An SSI Unit of 30 workers, located in Cochin is the
manufacturing hub of this brand. Masters, tailors, finishing workers
and embroidery artisans work in tandem to create high-finish garments
comparable to the best in the industry. |
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| About the Designer |
Shalini
James |
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Passed out of NIFT, Chennai in April 1998. |
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Winner of the “Best Constructed Design”
Award for the final collection at NIFT (1998). |
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Selected as one among the top 50 women entrepreneurs
in Kerala by Dhanam Business Magazine (August 2006). |
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